Wella trend vision Novelty Spain

Extract from Eventoplus magazine (january-february 2013): Anatomy of an event.

“It may have been the best event this year in Spain; in any case it was impressive. He was creative, he managed the rhythm and the pulse of the participants, he was complemented with a solid online communication, he had technology, aesthetics, communication, he played with the senses … but above all, he was consistent with the client’s objective. The responsible agency was Jack Morton. We spoke to Miles Platt, COO EMEA about an event that even by Jack Morton’s standards was a success. Bon appetit …

DUSHOW SPAIN

He was in charge of the lighting in a very intense event in terms of light: 140 moving heads, 200 traditional projectors, 70 LED projectors, 8 CityColor, 4 Followspots, and a fiber optic DMX system. He was also in charge of the assembly, including the study, the plans and their validation with the architects, as well as the certification. A total of 1000 meters of truss was installed, in addition to 180 motors. He provided all the technical light personnel, except for the designers and control staff who were from JMW. The renders were made by JMW, and based on them, Novelty took charge of the technical aspects of wiring and other elements such as electrical distribution. . Riad El Abed, its CEO, has been working with JMW for years: “They are very demanding but working with them is a real luxury: good human contact.

And a very well structured and planned production. They work well with the JMW specialists who control the event (lighting technical director / sound designer, rigging designer, etc.) ¨ Riad also highlights the quality of the event: “A well conceived show, which takes the necessary time for each ingredient and presentations that combine emotion and glamor with professionalism and rigor ”.

Find out more about the event with Wella

We invite you to learn more about the definitions of the terms used in this article.

For more information you can now visit our AV Dictionary

Discover our 360º solutions for events and venues